ABOVE: Unfettered by high-profile "Made in America" campaigns and several nationally distributed toy catalogs that excluded imports throughout the 1950s, brilliant engineering and a dizzingly diverse range of products had made the wares of Japan impossible to ignore by the dawn of the 1960s. The 1st Japan International Toy Fair of 1962 announced to the world that times were changing rapidly. ABOVE CENTER: As beautiful as it was functional, this spectacularly colorful artwork by Miyo served as the admission ticket for the 1962 Japan International Toy Fair. Antendees merely had to flash open their program to gain entrance which brilliantly allowed visitors to come and go quickly without the need to stand in line.

ABOVE RIGHT: Although robots would not often be featured on the cover of future editions, ATC's Mr. Robot was undeniably the star of the 1st Japan International Toy Fair program. A handsome, multiple-exposure collage showed off the toy's elaborate detailing while at the same time provided a clever visual demonstartion of the what the toy could do. Relatively obscure today, the task of identifying when ATC's Mr. Robot was on sale would have otherwise been extremely difficult to pin down without the numerous references made to the toy in the program.
ABOVE: A rare glimpse behind the scenes glimpse of loading dock and vendor parking area.
ABOVE: From the very start the Japan International Toy Show was an impressively well supported event. Three levels of vendor displays covered every genre of the Japanese Toy industry. As shown in the photo above the vendor booths were spacious, bright, modern, and well lit with both overhead and natural light.
ABOVE: Although there has been much speculation over the years, this detail from ASC's advertisement in the 1st Annual Japan Toy Fair prgram is one of the few factual clues available to collectors today about when ASC's Tremendous Mike Robot was available.
ABOVE, FAR LEFT: Often mistakenly identified as a toy from the 1950s, Moon Robot was one of the three featured robots showcased by Yonezawa in the 1st Japan International Toy Fair program. Often referred to as "Ribbon Robby" due to the colorful spinning metal strips inside the dome, Moon Robot was also featured in a Yonezawa Japanese text catalog released in 1963. ABOVE, CENTER AND RIGHT: Like the Moon Robot, Winky and Mr. Atomic were also featured in a Japanese-market only Yonezawa catalog from 1963. In the United States Winky was promoted by Alden's and Mr. Atomic was primarily promoted by Sears. Numerous detail differences between the rare non-Cragstan version shown here and the version sold by Sears include 9 instead of 16 "eyes" as well as fixed arms, clear lights, and block text on the body. Although not sold by by the firm, the version shown here was ironically the one featured by Cragstan's in their full-color 1962 catalog.
ABOVE: Forward-thinking Yoshia was one of the few advertisers to include both English and Japanese text in their 1962 Toy Fair advertisement. Perennial favorite Planet Robot was one of the products featured. The rubber hand version shown appeared in Yoshia product catalogs at least through 1965 but would eventually give way to High-Wheel Robot style plastic hands.
ABOVE: ATC made a big splash throughout the 1st Japan International Toy Fair program. Detail from their ad above showcases Walking Astronaut Mr. Robot as well as the colorful Red, Green, and White Isuzu Dump truck. Several color variations of this popular hauler would eventually be released and ATC updated the toy several times over the years to relect changes made to the real trucks by Isuzu. Unfortunately Mr. Robot's career would turn out to be substantially shorter.
ABOVE: Editorial copy from the very first Toy Fair program showcased a variety of products from several popular toy genres including space toys, dolls, robots, and plush toys.

ABOVE: Now simply referred to as the Tokyo Toy Show, the 2011 event will be held June 16-June 19 at Tokyo International Exhibition Center. More commonly referred to as Tokyo Big Sight, this modern 230,000 square meter exhibition space hosts over 12 million visitors annually to it's ever changing array of shows, exhibitions and conventions. The Tokyo International Exhibition Center was constructed in 1996 and is a popular tourist destination unto itself that has garnered numerous architectural recognitions. For more information about the 2011 show please visit the Japan Toy Association website.