Top Left: Advance Stores was one of many retailers to feature the new-for-1961 Alps Television Spaceman. Bottom Left: Despite many changes to the toy over the years, the original box design remained unchanged throughout the entire production run. Right: By 1961 residents of Virginia, Tennessee, and the Carolinas were well-served by Advance Stores. Like Western Auto, Advance Stores during this era catered not only to automotive customers but also functioned as a general merchandise store with toys being an important part of the mix. However by the 1970s the the proliferation of malls and rapid expansion of the big discount chains had greatly diminished the need for this type of all-purpose retailer. Despite the rapidly changing retail environment, Advance not only survived but thrived as an automotive products specialty store. Today known as Advance Auto Parts, the chain is a Fortune 500 company with 2,400 outlets in 38 states and two U.S. territories.

Above Left: Still going strong in his third season, Montgomery Wards once again selected the Alps Television Spaceman for inclusion in the 1963 edition of Wards Christmas catalog. Although one of five robots which also included Mr. Mercury and Big Loo from Marx and Ideal's Robot Commando and Mr. Machine, the Alps Spaceman was shown on a separate page and was the only robot to be presented in color. The "Man from Space" had previously been featured in Wards 1961 catalog priced at $3.49 but was absent in 1962 when the similarly styled Cragstan Great Astronaut appeared instead. Above Right: Cover of the Montgomery Ward "Merry Christmas 1963" catalog featured Wards holiday mascot Goody and extended a "Welcome to the House of Christmas." Center: Cheerful elf Goody was introduced in 1962 and served as Wards holiday mascot appearing throughout the catalog to promote key items and special values.

Above Left (Inset): 1964 Montgomery Wards specialty Toy Catalog carried over the exact same artwork and copy from the 1963 Christmas catalog. Price remained unchanged. Above Center: Understated yet still festive, Wards launches new "The Talk of the Town" theme for the 1964 Christmas Catalog. Briefly appearing mascot elf Goody from 1962 and 1963 holiday seasons is retired. "Talk of the Town" slogan appears near special values and key items throughout the catalog. Above Right: With new artwork and fresh copy the original version of Alps Television Spaceman returns again in the Montgomery Ward 1964 Talk of the Town Christmas Catalog. Included as part of a splashy two-page full-color presentation of battery operated toys, the Alps Spaceman was the only robot included. Toys on these two pages included free batteries as a "Talk of the Town Value."  Charmingly captioned "A Fellow's Greatest Pal is the Man from Space" price of the Alps robot is unchanged from 1963 or could actually be considered .98 cents less... a savings of over 20%... when the free batteries were factored in.

Above Left (Inset): Cover of the Montgomery Ward 1966 Talk of the Town Christmas Catalog. "Talk of the Town" theme introduced in 1964 carries over for the third season. Above Right: For kids who wanted a robot for Christmas the real talk of the town was a new version of Alps Television Spaceman. Red plastic radar dish replacing the 1961-1964 tin antenna was the major change. Shoes and battery door switched to plastic which allowed a new level of intricate detailing to these parts which was not before possible. At $3.99 price was only .20 cents higher than in 1963. Collectors today can identify when each new version of the Alps Television Spaceman was released thanks to Wards consistent support of the robot throughout the 1960s.

Above Top Left: 1967 Talk of the Town Christmas Catalog cover proved Montgomery Ward buyers were well in touch with the trends. The Peanuts Christmas Special which had debuted two years before in 1965 had touched the hearts of children young and old and astounded CBS executives when critics raved and a whopping 50% of American households tuned in that year. Undoubtedly to Wards delight the 1967 airing of "A Charlie Brown Christmas" did even better and to this day holds a spot in Nielsen's All-Time Top Ten Christmas Ratings List (which coincidentally also includes the 1969 airing of the show). Inside the catalog two full-color pages were packed with Peanuts merchandise including figurines, stuffed Pillow People, games, books, and clothing. Above Top Right: After only a single year on the market yet another variation of the Alps Television Spaceman is introduced. Color photo clearly captures all the features of the third and final variant of the toy including a larger, more squared off TV screen, larger round hands, a new controls and dials litho that uses pale gray instead of blue as an accent, and detailed plastic leg covers that gave the robot a beefier looking stance but which were actually somewhat soft to the touch. Price takes a significant 12.5% bump to $4.49 over the 1966 price. Remco's Lost in Space Robot (shown on the Remco Extra page) was also featured in color alongside the Alps Spaceman that year against a showy outer space backdrop. Above: Dazzling fall sweepstakes inside the 1967 Christmas Catalog showcases the sporty new 1968 American Motors Javelin as top prize. A total of 9 Javelins were awarded, 1 for each "zone." Second and third prize winners could select any two or any one item from Wards extensive lineup of major appliances.