Playing no small part in the success story of Horikawa's Attacking Martian was how the robot simultaneously found favor with the toy buyers of so many major retailers not only for 1966, but for the next several holiday seasons to come. Three among the literally dozens of 1960s catalog appearances of the Attacking Martian are shown above. Clockwise from bottom: Western Auto (1966), Spiegel (1966), Gamble Aldens (1969) • TOP LEFT: For 1966 Spiegel presented the "Martian Robot" in full color, sharply priced at $3.97. • BOTTOM LEFT: Western Auto also featured the "Martian Robot" in 1966. Western Auto's "Low Price" was actually a quarter higher than Spiegel. Although effectively capturing the lighted guns, the catalog artist inexplicably portrayed the robot as having no mouth. • TOP RIGHT: By 1969 Aldens (by this time now Gamble Aldens) was in their fourth consecutive year with Horikawa's "Action Robot" having presented the Attacking Martian in full color every year since debuting the toy four seasons earlier in 1966. 1969 would also mark the seventh consecutive year a Horikawa robot would appear in the pages of an Aldens Christmas Catalog as the Martians had been preceeded by two years of the Engine Robot in 1964 and 1965.