Above Left: Horikawa Machine Robot was selected as the only robot to appear in Stern's 1963 Christmas Catalog. An illustrator has lavishly embellished the photo with motion lines and light rays to emphasize the toy's many exciting actions. Photo depicts the version of the robot with large green gears, small red gears, and a red transparent switch. Above Right: Machine Robot was in good company with exciting space toys like Modern Toys X-7 Space Explorer Flying Saucer priced at $2.99. Below Left: Cover of Stern's 1963 Toys Catalog is flanked by a few of the charming toy illustrations that accent the catalog. First page stresses selection and price. When this catalog was printed, and through 1969, Stern's flagship store was located near Fifth Avenue and West 42nd Street in Manhattan.