Being saddled with the distinct disadvantage of a product that was actually good for you in an era when sugar-laden cereals were still being promoted as a good source of energy, it's no wonder Nabisco pulled out all the stops to make Shredded Wheat Juniors appeal to children. Incredibly in touch with the times, the era of the Spoon Men (rhymes with Moon Men) from 1958 through 1960 tapped into imagination inspiring outer space themes with Munchy, Crunchy, and Spoon Size. Introduced as colorful plastic premiums designed to ride along on the spoon with every bite, the Spoon Men were there to make Shredded Wheat Juniors fun while subliminally touting the advantages of the product with their names. The Spoon Men worked hard during their years at Nabisco not only appearing on the cereal boxes but in a variety of advertising including full page color adventure stories in Harvey Comics such as Casper, Lulu and many more. The Spoon Men appeared in a series of television commercials as well.

During the Spoon Men years Shredded Wheat Juniors premiums covered a wide range of themes. Of particular interest to robot collectors of course is the Tobor toy from 1958. Prominently featured on the front of the box as well as being splashed across the entire back panel, Tobor was described as completely mechanical with swinging arms. Made of plastic and packed unassembled in a small pouch with printed directions on the outside, most Tobors will be found in varying shades of turquoise or blue with gray arms. Although a desirable item, Tobor can generally be found for a reasonable price.

Above: Energetic 1950s Nabisco Kids with Shredded Wheat and Shredded Wheat Juniors • Below: 1958 Shredded Wheat Juniors box featuring Tobor the Mystery Action Robot • Bottom: Spoon Men illustration from Harvey Comics featuring Munchy, Crunchy, and Spoon Size